Write a critical and evaluative account of a visitor

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Reference no: EM132663419 , Length: word count:3000

BL 5046 Understanding Visitor Behaviour

Assignment 1

Write a Critical and Evaluative account of a Visitor Edinburgh Castle (ScotlandUK) business and associated visitor/customer Behaviour.
To be presented in report format
• Identify a Visitor Attraction/Resort/retail business of your choice
• Analyse and evaluatethe differences in participation patterns of the visitors/customers in relation to leisure, hospitality and tourism opportunities and expectations
• Critically evaluate the visitor typologies, in relation to demographics, social, culture, and ethnic groups etc for the visitor attraction/resort you have chosen

Guidance:
• You must use a standard academic submission form as the first page of your paper.
• The overall question should be written in report style (introduction/ conclusion must be included).
• The total word allocation for this paper is 3000 words (+/- 10%). Each section is equally important so you should allocate the words accordingly.

A combined references list should be provided at the end of the completed report. All sources of information contained within the essay must be referenced using the Harvard method - see UHI Referencing Guide.

• This is a third level assignment please take care not simply to review the work covered in class but to discuss the different sociological and psychology theories including the views and perspectives of different authors. You must use a range of appropriate sources. To answer this question successfully, a wide knowledge is required and depth and breadth of reading is crucial.

• Identify and consider a visitor attraction/resort/activity centre present a (brief) rationale for your choice.

• Give evidence of reading a minimum of 10 academic sources

• Standard style should be used. Please refer to the style sheet provided at induction or in your handbook for full details.
• 1.5 line space
• Font - Arial
• Font size - 16 for title, 12 for text.
• Font Colour - Black

Attachment:- Understanding Visitor Behaviour.rar

Reference no: EM132663419

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