Write a critical analysis: imc and the use of reality televi

Assignment Help Business Management

Reference no: EM13712295

Write a Critical Analysis: IMC and the use of Reality Television Shows as a media vehicle to achieve some or all of the following goals: Gok's Clothes Roadshow
??The benefits of using reality television shows as a media vehicle within an IMC program
??The challenges of using reality television shows as a media vehicle within an IMC program
??The contribution of reality television shows to supporting brand equity building efforts in the areas of:

Creating brand awareness
By building consumers brand knowledge via any or all of the following ways:-
1. Communicating the benefits consumers receive from experiencing the brand
2. Fostering specific attitudes towards the brand
3. Using channels that foster an integrated experience of the brand -think about the integration of messages in an IMC program that can be replicated across channels from reality television to social media platforms to outdoor advertising e.g. bus backs
4. Deliberately linking the brand to a "cause" and using this link to foster brand recall and recognition
5. Creating brand communities to foster specific social relations around the use of and attachment to a specific brand

These are some guidelines to help you make a start on the critical analysis. To help we suggest you read Keller's (2003) article "Brand Synthesis: The Multidimensionality of Brand Knowledge" in the Week 1 resources folder.
There are other articles in the folder that you can use to help you with the critical analysis. You are expected to source credible articles yourself and may want to use the AUT Library database and/or go to the Harvard Business Review for articles, or use Google Scholar to find other credible articles. Your textbook should also be used as a resource. Textbooks such as Belch & Belch (2012; or earlier editions; in the library) are also a good resource.
You are free to choose the format and style for this Critical Analysis. Think about presenting this analysis to decision-makers in a business (e.g. marketing manager) and/or brand owners. Your goal is to provide these people with a critical analysis about using reality television as a key media vehicle as part of an IMC program.

Reference no: EM13712295

Questions Cloud

Equilibrium concentration of vacancies in a material : When temperature increases, the equilibrium concentration of vacancies in a material

Expected on the prototype if water is fluid for both cases : The flow around a model of a turbine blade is investigated. The model is five times larger than the prototype. A maximum pressure of 4 psi is measured at the leading edge, a maximum velocity of fps is measured near the top of the blade, and a small d..

Michael is a professor of biology at devry university : Michael is a Professor of Biology at DeVry University and has collected "30" largemouth bass from "4" separate lakes to get weight distributions, measure of girth, and length. He currently has the data saved in a Microsoft Excel workbook with ..

The amount of heat transfer : A rigid tank of 4 m^3 has air at 200 kpa and 33 c. if we know that the tank is connected to a supply line by a valve. And air is flowing in the supply line at 800 kpa and 22c. Then the valve is opened and air is now allowed to enter the tank until th..

Write a critical analysis: imc and the use of reality televi : Write a Critical Analysis: IMC and the use of Reality Television Shows as a media vehicle to achieve some or all of the following goals: Gok's Clothes Roadshow

Scale of the model in terms of the prototype size : A maximum flow rate of 6 CFS is available for a river model. This corresponds to 30,000 CFS for the prototype. What is the scale of the model in terms of the prototype size?

A project where the company is going to close the plant : Scenario: You have been asked to handle a project where the company is going to close the plant in your company and offer all of the workers an option of taking a buy-out severance package which is quite generous OR relocate to another state,..

Calculate the head of the crest of the model : An ogee spillway of a gravity dam is to be modeled using water. The spillway section is 40 feet high, its crest length is 60 feet and the maximum discharge is 3,000 CFS when the head on the crest of the spillway is 5 feet. Using a model scale of 1:..

Determine pressure of combustion gases at the turbine exit : A turbojet aircraft flies with a velocity of 900 km/h at an altitude where the air temperature and pressure are -35 degrees C and 40 kPa. Air leaves the diffuser at 50kPa with a velocity of 15 m/s, and combustion gases enter the turbine at 450 kPa an..

User Account

All Pages