Reference no: EM133548201
Problem
Task Description: Examine the role of technology in shaping consumer behavior and analyze how businesses can leverage this knowledge to create effective marketing strategies.
Instructions:
A. Research and identify three key ways in which technology has impacted consumer behavior.
B. Provide a brief explanation of each impact and its significance for businesses.
C. Present at least one real-life example or case study to illustrate how each impact has transformed consumer behavior.
D. Write a concise summary that highlights the importance of understanding the relationship between technology and consumer behavior for businesses.
Prepare a short report addressing the above instructions. Your report should consist of the following sections:
I. Introduction: Explain the significance of technology in shaping consumer behavior and its
relevance to businesses.
II. Impact of Technology on Consumer Behavior:
III. i. Impact 1:
Explanation
Example/Case study
ii. Impact 2:
Explanation
Example/Case study
iii. Impact 3:
Explanation
Example/Case study