Reference no: EM133177217 , Length: word count:200

PART A - Milestone - Client Report

Write a 1,500-word client report outlining the scope of the project and the empathise and design elements of the design-thinking process.

Ensure you deliver the following In this milestone.
A client report (Section A).
• An in-class presentation (one-on-one with your lecturer);
• A project status report; and
Minutes of meetings and the presentation to your lecturer.

Client Report (Section A)

In developing Section A of your client report, you will draw on the empathise and define elements of the design-thinking methodology The client report (Section A) should comprise the following

A title page. State the subject code and subject name, assignment title, organisation's/client's name, students' names, students' numbers and lecturer's name.

A table of contents. This is mandatory for this assessment. You can create the table of contents using MS Word's auto-generator. Instructions for which can be found here

Introduction: This must include background information on the case study and client/organisation that has been provided to you. It should also state the purpose of the report and what you plan to deliver to your client/organisation (drawing on your Assessment 1, Project Plan). (150 words).

Scope: Clearly identify your project scope in relation to each of the following, the project:
a) goals and objectives;
b) exclusions;
c) constraints;
d) assumptions; and
e) deliverables (importantly, ensure you include what will not be delivered).
(200 words).

Stakeholders: Provide an updated overview of all key stakeholders who have been considered in the report to date, including their roles, level of impact and level of interest. In addition, provide a clear outline of the stakeholders that will need to be managed by the client/organisation should they choose to adopt your recommendations. (150 words).
Please include your stakeholder summary from the Assessment 1-Project Brief. Include any feedback provided in this version

Empathise: The first step in the Stanford Design-Thinking model is to 'empathise'. In your report, you should demonstrate your ability to empathise with and articulate your client's/organisation's needs/requirements through the following:
Customer personas: Develop a minimum of two customer personas that are to be used as the basis for determining the other elements of the 'empathise' stage (200 words). Empathy maps. Complete an empathy map for each customer persona you have developed. This should include how/what the customer persona hears, thinks, says and sees in relation to the client/organisation. In addition, it should state their 'pains' and gains'. (200 words). Research. Conduct research into the customer personas you have developed and what their 'needs are in relation to the client's/organisation's product or service. (200 words). Stakeholder requirements. Clearly define the stakeholder requirements using the MoSCoW. (250 words).

Define: As a team, define the way the customer personas currently interact with the client's/organisation's product or service. This process will allow you to hone in on any gaps or pain points customers may experience and in doing so, clearly define your problem statement.
Complete a customer Journey map using the following framework: Awareness. Consideration, Conversion, loyalty and Advocacy (200 words).
Problem Statement: A clear problem statement is imperative in meeting any clienes/organisation's needs and agreeing on the path forward in a project. Clearly articulate the problem statement that you will be solving in Milestone 2-Client Report (Section B). (100 words).
It is important to note that Milestone 1- Section A is to be included as on appendix in your Milestone 2-Section B Assessment. The completion of a comprehensive Milestone 1-Section A will be essential to your success in Milestone 2-Section B.
Client Report-Section A, Presentation