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Write a chapter summary for the given book

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Reference no: EM131339479

This assignment is to write a chapter summary for the following book:

Advertising Creative: Strategy, Copy, and Design, 4th edition; Alstiel, T. & Grow, J. Sage Publications, Los Angeles: 2017, ISBN: 9781506315386.

Make sure you got the right version of the book and the chapters topics are the same of what I gave you.

summary for 5 chapters :

ch 2 : startegy and branding: putting a face on a product.

ch 4 : Evolving audience: The Time They are A changin'.

ch 7 : Campaigns: synergy and integration.

ch 8 : Copy basics: get their attention and hold it.

ch 9 : Print: writing for reading.

Each chapter summary should have the following:

3 paragraphs ,

5 sentence per pargraph

1st paragraph : overview ,what is the chapter about?

2ed paragraph : how ,why and when?

3rd paragraph : your personal opinion

Reference no: EM131339479

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