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Choose one of the businesses below and write a case study paper concerning the company's CRM efforts. Search on the internet to find strategies and tactics behind the efforts. You are required to have references - at least three plus referencing your textbook (which is required). Discuss the strategy, the tactics, the purpose and any other information you can find about the CRM efforts of the company and how it relates to the course content. Tell me everything you find out about their current and past CRM efforts. Please distinguish between current efforts and past efforts. List all references - don't plagiarize. Your paper must be between 2-4 pages.
Company choices:
• Starbucks• Kroger• Cabela's• Best Buy• Amazon.com• Zappos• Safeway• Nordstrom• Mariott• Tesco• Disney
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