Reference no: EM131699988 , Length: word count:3000
Question - Write an 3000 words Business Plan for Boutique Café.
This business plan intends to propose the new and innovative business idea of a fashion oriented café i.e. "Boutique Café" in Malaysia. This Café is not the merger of the two different sort of businesses rather it intends to revolutionise the traditional coffee café industry with the merger of fashion industry.
Contents -
1. Introduction of Business Idea
2. Background
3. Business Feasibility Analysis
3.1. Market Segmentation
3.1.1. Size and Behaviour of Target Market
3.2. PEST Analysis (Macro level Analysis)
3.2.1. Political
3.2.2. Economic
3.2.3. Social
3.2.4. Technological
3.3. Porter's Five Forces (Industry) Analysis
3.3.1. Power of Buyers
3.3.2. Power of Suppliers
3.3.3. Threats of Entrants
3.3.4. Threats of Rivalry
3.3.5. Threats of Substitutes
3.4. SWOT Analysis of Boutique Café
4. Marketing Plan
4.1. Marketing Strategy
4.2. Marketing Plan
4.2.1. Product
4.2.2. Price
4.2.3. Place
4.2.4. Promotion
4.2.5. People
4.2.6. Processes
4.2.7. Physical Environment
4.3. Marketing Objectives
4.4. Target Market Size
4.5. Sales Projection
5. Operational Plan
5.1. Management Details
5.2. Staffing and Structure of Boutique Café
5.3. Equipment Required
5.4. Production Processes
6. Financial Projections
6.1. Basic Assumptions and Information
6.1.1. Business Financing
6.1.2. Income and Expenses Calculation
6.1.3. Financial Forecasts
6.1.4. Break-even Point:
6.2. Cash Flow Forecast for the Year 2014
6.3. Forecast for Profit and Loss Statement
6.4. Forecasted Balance Sheet
6.5. Critical Success Factor for Boutique Café
7. Timeline
8. References
10. Appendices