Reference no: EM132307389

Assignment: Preparation of Business Plan

You are required to write a business plan either for a business idea you have. This can be a real or an imaginary business or a plan foran existing small business. Whilst you do not have to follow any precise format, a specimen format is provided in the textbook. The interactive chapter exercises on the textbook website allow you to build your plan step-by-step and place it in this format.

Specimen plans are readily available on the internet. However be warned, do not copy the contents of on-line plans. Turnitin will reveal this and it is an academic offence which will automatically cause you to fail the assessment.

Marks for this assessment will be awarded based on the criteria below.
1. Clarity, consistency and originality of value proposition(s)
1. Clear identification of target market segment(s)
2. Comprehensiveness of market and competitor analysis
3. Consistency/originality of core marketing & entry and/or growth strategies
4. Comprehensivenessand accuracy of financial projections
(including assumptions)
5. Comprehensive identification of resources required and financing
6. Identification of material risks and their mitigation
7. Realism and practicality of plan
8. Overall presentation, including clarity of English

Marks will be awarded for the thoroughness of the plan - not for the profit-making potential of the business idea. A good plan that proves the idea to be unviable can receive full marks. A profit projection, breakeven calculation, monthly cash flow forecast and balance sheet are required for only the first year and should be included in the appendix. You must also provide details of the assumptions on which these are based.

References: Academic citations (e.g. to academic models) are not expected in a business plan.However, if you cite sources for information used (e.g. market size) you must ensure that they are properly referenced (normally a web reference).

There is a detailed grading grid for this assessment in the Appendix to this Handbook.

6 Additional learning resources: Books

At master's level we expect you to read widely around the subject of entrepreneurship. You will be provided with articles to read during the course. Here are some relevant text books.

Attachment:- Business Plan Assignment.rar