Reference no: EM131131042

The following assignments need to be submitted in a FOLDER.

All assignments  need to be Double-spaced.

The theme of the folder: "GOING GREEN-Environment Friendly"

There are three components to this assignment:-

1. Business Letter 30 %

2. Professional E mail (10%)

3. Memo (20%)

1. Business Letter:

Write a one and a half - page business letter to one of the companies on the hand-out list. (Never underestimate the power of a well written letter!)

You are a team member of a large promotional campaign: Focus: What is the "benefit" this company will gain from your product or service!
You can make your own company name, but use the UMASS address

Make sure you put YOUR NAME in the address.(Use a company from the sample address page attached. Make sure you include the zip code) SUGGESTIONS FOR NAMES: Going Green.com or Go Green.com.

Your company promotes all, or one of the following services:
1. Up to date Recycling
2. Contributions and Investments - Projects for the Environment
3. Campaign to use less paper
4. OR, Anything else you can think of 

This letter is a promotional letter. It should demonstrate the principles of persuasion and needs to have at least four paragraphs. Proper format, grammar, capitalization, concision, and proper vocabulary are required. Make sure you sign the letter. (READ BLACKBOARD Persuasive Messages in Persuasive Folder.

2. Professional EMAIL:

Send a business email to the same company the letter is addressed to:

Introduce yourself, your company, and your purpose.
State that you sent a letter (include date) and request an appointment  to meet with them, in order to introduce your company's services.
Print the email. YOU determine what to write in the subject line. Make sure you use an email FOOTER. (Contact info)

3. MEMO Writing:

Send a MEMO to your office advising they make time for a presentation of "Story of Stuff" Annie Leonard

From YOUR DESK: (YOUR NAME)
To: Executives, Managers, and Staff.
DATE:
Subject:
Make sure to include & highlight WHO, WHERE, WHEN (time & date)
Be Persuasive: Include WHY. (At least one paragraph)
At the bottom of the Memo underneath your signature write:

Grading: Demonstrated Writing Competencies
1. Clear, concise, concrete language (pp 35-45 VAN HUSS)
2. Professional Tone
3. Active Voice
4. Parallel Structure
5. Efficient concrete language (p. 35 VAN HUSS)
6. Omit needless words - In class hand-out Concision/Economy of Expression
7. Coordinate Ideas - Paragraph- Unit of Composition
8. Proofread/ Edit

Important:
Font: 12 pt
Ariel or New Times Roman
1" Margin around the page

Demonstrate the following Skills and Competencies:
Business Letter: Persuasive Messages
What is the benefit to the company?
This is your goal. Give just enough information so they want to KNOW MORE.

Email:
Same. Short, sweet, concise. Professional Tone. Use important details ie: the date you sent the letter. Be respectful of other people's time, but make your email something someone would want to respond to!!

Memo:
Make it mandatory, but make it interesting.
Why would people want to participate in something that is required to do. What is the benefit of this video. What will they gain?

ABSOLUTELY ESSENTAIL: make date, time, place stand out and make it exact. DO NOT LEAVE OUT ANY IMPORTANT DETAILS: ROOM NUMBER,
STREET ADDRESS, DATE, TIME

LEARN HOW TO BE SPECIFIC.