Reference no: EM133360868 , Length: 5 Pages
Assignment:
Travel Brochure
Consider the following scenario. are working in the tourism industry and have been approached to write a brochure for travelling to Utah's Moab Desert. 1000 words 4 to 5 pages.
Using Abbey's Desert Solitaire as your primary source of information on the region, your brochure will take potential tourists into the heart of this desert region, showing them the sites, the local "flora and fauna"-just like any travel brochure. But in a provocative turn, you will jam* the standard travel brochure you have been asked to write. That will target the marketing tools and corporate messages of what Edward Abbey calls "industrial tourism." brochure will expose threats to the environment posed by greedy corporate interests and the travelling public's ever-expanding carbon footprint on delicate ecosystems.
In order to effectively develop your brochure, choose one of the following approaches:
- Find a travel brochure on the Internet or-better yet-through a local tourist bureau or travel agency, and use it as a template. Follow its format and organization in the building of your brochure (e.g., headings, images, standard "selling points," etc.), while inserting your own provocative, political content into that classic design.
- Develop your own, unique brochure, using (for example) digital drawing and design tools, clip art, and emoticons
- No matter how you approach this assignment, be creative, even experimental in the design of your brochure. But remember, an effective "culture jam" depends on the audience being able to recognize the industry (or logo, slogan, etc.) being jammed. So make certain your work retains the look and feel of a travel brochure.
In the end, goal is take potential tourists on a creative journey through Utah's most famous desert region, using the "Desert Thoreau" (i.e., Abbey himself) as your thoroughly combative, confrontational, and non-conformist tour guide. Lose nothing of Abbey's individualist, anti-corporate message. Wherever you can, integrate his thoughts and ideas, his politics, his worldview into your brochure-the very things you wrote about in your Abbey literary map. Quote the author, liberally.
In a sense, this assignment offers you the opportunity to take up Abbey's call to throw his book at something "big and glassy" (e.g., a skyscraper). Because, as he reminds us, "What have you got to lose?"