Write a brief summary explaining your reasoning

Assignment Help Marketing Management

Reference no: EM133270613

Question: Pick a well-known product and develop a list of questions to figure out why people use it over a competitor product, how they use it (within its specified purpose or alternative reasons), what they use it with (any combination potential), who is using it (demographics), where it is being used (professionally, leisure, specific locations).

Before developing the questions, you will need to state your research objective, your research needs, and your targeted audience. In-depth explanation into these topics (one paragraph each).

For example: Tesla Automobile

Research objective: To understand what motivates an individual to purchase a Tesla rather than a competitor's product

Research needs: Gathering information on how Tesla's perception within the market place allows it to maintain its number one position.

Targeted audience: Current and potential Tesla drivers as well as those unwilling to drive Tesla.

The questions can be qualitative or quantitative in nature. Using scaled questions, open ended questions, close ended questions. Combining several styles will elicit the best responses.

Write a brief summary explaining your reasoning behind the questions you have chosen and how you expect the target audience to answer. Be sure to explain who you are targeting with these questions. Ensure all questions are objective and will be understood in the exact same manner by all respondents. A common issue with surveys is the subjective nature some questions can pose.

Reference no: EM133270613

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