Recommended Word limit: 3,500–4,500. You are strongly advised to read “Preparation guidelines of the Coursework Document” before answering your assignment. General Guidelines - The work you submit must be in your own words. If you use a quote or an illustration from somewhere you must give the source. Include a list of references at the end of your document. You must give all your sources of information. Make sure your work is clearly presented and that you use correct grammar. Wherever possible use a word processor and its “spell-checker”.

Grading Criteria - Critique and interpret information and data, applying environmental and competitive analysis to produce a set of valid strategic directions objectives and tactical actions. Critically analyse the internal environment to asses strengths and weaknesses of an organization’s internal capabilities structure and skill set. Devise appropriate strategies to improve competitive edge and market position based on the outcomes. Produce strategic management plan that has tangible and tactical strategic priorities and objectives.

Guide to student - Preparation guidelines of the Coursework Document - All coursework must be word processed. Document margins must not be more than 2.54 cm (1 inch) or less than 1.9cm (3/4 inch). The assignment should be in a formal business style using single spacing and font size 12. Standard and commonly used type face such as Arial should be used. All figures, graphs and tables must be numbered. Material taken from external sources must be properly referenced using the Harvard referencing system. You should provide references using the Harvard referencing system. Do not use Wikipedia as a reference.

Submission - Initial submission of coursework to the tutors is compulsory in each unit of the course. The student must check their assignments on ICON VLE with plagiarism software Turnitin to make sure the similarity index for their assignment stays within the College approved level. A student can check the similarity index of their assignment three times in the Draft Assignment submission point located in the home page of the ICON VLE. All Final coursework must be submitted to the Final submission point into the Unit (not to the Tutor). The student would be allowed to submit only once and that is the final submission. Any computer files generated such as program code (software), graphic files that form part of the coursework must be submitted as an attachment to the assignment with all documentation. Any portfolio for a Unit must be submitted as a hardcopy to examination office. The student must attach the tutor’s feedback from the First submission in between the cover page and the answer in the case of Resubmission.

Extension, Late Submission and Resubmission - If you need an extension for a valid reason, you must request one using an Exceptional Extenuating Circumstances (EEC) form available from the College examination office and ICON VLE. Please note that the tutors do not have the authority to extend the coursework deadlines and therefore do not ask them to award a coursework extension. The completed form must be accompanied by evidence such as a medical certificate in the event of you being sick, and should be submitted to the Examination Office. Late submission will be accepted and marked according to the College procedure. It should be noted that late submission may not be graded for Merit and Distinction. All late coursework must be submitted to the Late submission point into the unit (not to the Tutor) in the ICON VLE. A student is allowed to submit only once and that is also treated as the final submission.

Only one opportunity will be given for reassessment (resubmission) will be permitted and the assessment will be capped at Pass for the unit. In addition, no resubmission will be allowed in any component of the assessment for which a Pass grade or higher has been achieved. Repeat Units – A student who has failed to achieve a Pass in both Final/Late submission and in the Resubmission must retake the unit the full attendance and payment of the unit fee. The overall unit grade for a successfully completed repeat unit is capped at Pass for that unit. Units can only be repeated once.