Write a brief positioning statement for betterbooking

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Reference no: EM133312845

Case Study: After doing research, you are able to obtain a lot of information about the customers that write reviews. You are able to use the methods in this class to find 3 clear segments best described as:

this customer segment wants the best experience possible. They are willing to pay a lot of money, but they are highly critical in their response. This is a large segment.

this customer segments cares about the environment and that really dislikes to be manipulated through sleazy marketing tactics. They are willing to pay more for an honest process. This is a medium-sized segment.

this customer segment doesn't care all that much about comfort and they are always on the look out for the cheapest possible options. As long as they are served the right price they are willing to book. This is a small segment.

Question 1: Name the segments.

Question 2: Based on the competitive strength and market attractiveness. What segment should betterbooking.com target and why?

Question 3: Finally, write a brief positioning statement for betterbooking that addresses the three key questions

Reference no: EM133312845

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