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Write a CASE STUDY on FORD
1. Write a brief history about your given company.
2. Who are their competitors and how they compete with them to get competitive advantage.
3. Who are their suppliers, and what is their relationship with them. Who dominates (your company or suppliers), and how?
4. Who are their target customers? What strategies do they have to meet their demands satisfactorily?
5. What alternative products, compared to your company's products, available in market. How do they deal with this challenge?
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The paper has been developed on the basis of secondary data. Various online sources were accessed to answer the questions asked in the assignment brief. Therefore, to meet the assignment criteria, the competitive analysis was conducted based on geographical segmentation of the market of USA, European and Asian market. However, many key alternatives available to the business also identified. It also helped to make better competitor analysis. The target market analysis identified that the company targets generation Z and millennial. The millennial are targeted for present market context. However, the generation Z is targeted for developing future market of the company. The study also identified its key suppliers and it shows the company maintains a collaborative relationships with its suppliers. This way the study assessed various aspects of the business.
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