Write a blog on imc, Write a Blog on IMC-

Write a blog on imc

Assignment Help Business Management

Reference no: EM131154292

Assessment

What is IMC? (Integrated Marketing Communications)

Length: 750 Quality words

Task

Write a Blog on IMC (Integrated Marketing Communications) addressing the following topics:
• In your own words, define and discuss IMC using your text and at least 4 other academic resources (i.e. text book 2, academic journals 2 or more etc.)
• Briefly discuss how IMC has been utilized well using 2 Australian organizations of your choice.
• Discuss how IMC plays a significant role in the overall marketing and business strategy

Ensure you define IMC using theory and research (to support your opinion) and then discuss its application using the organization chosen and explaining how it has worked in your own words.

Prescribed text
Belch, G., Belch, M., Kerr, G. and Powell, I. (2014). Advertising: An Integrated Marketing Communication Perspective, 3rd Ed. McGraw Hill, Australia.

Rationale
After completing this assessment, you will be able to:
• investigate the role of marketing communication in the overall marketing and business strategy;
• use real life organizational examples and discuss from your point of view what works and why.

Referencing
• This assignment requires you to reference in American Psychological Association (APA 6th Edition) referencing style and this applies to all of your assessments for this subject.

Presentation
Please use website links/videos as part of your submission to reinforce/enhance your point of view. Please use academic language.

Reference no: EM131154292

Questions Cloud

Find the three highest speeds at which this linkage : Two coupled synchronous machines are used as a motor-generator set to link a 25-Hz system to a 60-Hz system. Find the three highest speeds at which this linkage would be possible.

Conductivity of intrinsic semiconductors : Briefly describe the effect of temperature on the conductivity of intrinsic semiconductors.

How would you communicate a data security policy : Employee data theft most frequently occurs with new employees or when an employee has given notice and is leaving. How would you deal with these two very different issues?

Determine the maximum value of the voltage induced in coil : A 10-turn square coil of side 200 mm is mounted on a cylinder 200 mm in diameter. If the cylinder rotates at 1800 r/min in a uniform 1.2-T field, determine the maximum value of the voltage induced in the coil.

Write a blog on imc : Write a Blog on IMC- - Briefly discuss how IMC has been utilized well using 2 Australian organizations of your choice.

Phase induction motor : A 3-phase induction motor is wound for 4-poles and is supplied from a 50 Hz system.

What could be added to confirm the identity of precipitate : A student has a yellow reside that is either SnS2 or Cds. What could be added to confirm the identity of the precipitate?

What is the result of expression : Problem: What is the result of expression 45 / 4 in a Java program?

Do nancy christopher peculiar habits make her abnormal : Do Nancy Christopher's peculiar habits make her abnormal? why or why not? What more would you need to know about Nancy Christopher to determine whether she likely has a mental disorder or is just eccentric

User Account

All Pages