Would you use the existing german brand in germany

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Reference no: EM132262642

Scenario: Your company has a strong brand name in the United States, and you're ready to enter Europe. You decide to acquire a company in Germany with a strong local brand name. Use what you have learned in Chapter 14 about branding to answer the following questions:

1. Would you use the existing German brand in Germany? Discuss the advantages and disadvantages of this strategy.

2. Would you use the German brand in all of Europe? Discuss the advantages and disadvantages of this strategy.

3. Would you use your strong US brand globally? Discuss the advantages and disadvantages of this strategy.

4. Would you use both brands in the same markets? Discuss the advantages and disadvantages of this strategy.

Important: Take into account the trust factor of brands, the influence of local differences, and the country-of-origin effect.

Reference no: EM132262642

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