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Discussion #1: Read the required article, "TNS survey shows U.S. consumers less likely to consider purchasing Japanese or Korean autos" and the required Japan disaster cuts into profits article. What can Japanese auto makers do in the aftermath of natural disaster to restore the faith of American consumers in their products? What marketing strategy or strategies could help lead to a stronger recovery in the Japanese manufacturing economy? Explain your rationale.
Discussion #2: Read the required Elliot article and explore the Tupperware website to familiarize yourself with Tupperware's products and marketing strategies. How has Tupperware used social media to mobilize not only its potential customers of a younger generation, but also its sales force? Would you say these efforts have been successful or not? Why? Explain your rationale.
In this part owner wants to provide services to customers, like corporate outings, private events, leagues. Owner wants to take care about the customer attraction it will really help him to promote and attract customers for their business
1. Describe the product and its key characteristics with relation to the objective and perceived sources of quality explained in the textbook.
1. Describe your unique selling proposition (USP). Next, explain the key aspects of your business, products, or services that make them unique when compared to your competition?
Your team can decide on the marketing mix strategy by looking at the various marketing theories taught this term. The challenge is to think outside the box and create a product that is feasible for the brand.
Identify key stakeholders and what their roles are. What is the current marketing strategy and who is the target market now
Many companies use opportunistic approaches to internationalization
Assignment: The Market Research Plan, Your top franchisee owns several franchises in New York, NY. Over the last three years, sales and market share have declined 5% each year in the consumer segment and business segment
Explain Issues with electronic data and What do you think are some of the issues with electronic data
write a 2-3 page paper. nbspin your paper document the steps you would take to organize a focus group for the product
Normal 0 false false false EN-US X-NONE X-NONE Which market is known as the ..
Marketing Excellence: BMW - What are the pros and cons to BMW's selective target marketing? What has the firm done well over the years and where could it improve
Explain Ease of Navigation for Websites and Describe the look and feel of the Target web site
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