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What approaches would you use to estimate the value of brands? What assumptions underlie these approaches? As a financial analyst, what would you use to assess whether the brand value of 1.575 billion pounds reported by Cadbury Schweppes in 1997 was a reasonable reflection of the future benefits from these brands? What questions would you raise with the firm's CFO about the firm's brand assets?
The Stereo Warehouse in Georgetown sells stereo sets, which it orders from Fuji Electronics in Japan. Because of shipping and handling costs, each order must be for five stereos. Simulate the Stereo Warehouse’s ordering and sales policy for 24 months..
Explain the differences between the mayor types of judgmental performance measure including rating scales, employee comparisons, and 360-degree appraisal.
Identify a company that is no longer in business. What critical data within this organization may have contributed to its downfall? Was this a business of which you were a customer? Do you believe this company would be still around if it had approach..
Compute the single exponential smoothing forecast for this information using an ad of .30 and an initial forecast. Compute the mean absolute deviation (MAD) for each forecast.
Distinguish between a minimization and maximization LP model. How do you know which of these to use for any given problem?
Describe in detail the progression that products and services undergo during the product life cycle. How does the marketing mix play into the PLC model in each stage? Types of buyers? How does the Boston Consulting Group interface with the PLC?
The process of hecking the MPS against available capacity is called:
Morton Financial must decide on the percentage of available funds to commit to each of two investments, referred to as A and B, over the next four periods.
For a customer service operation, elucidate how each of these two approaches could be used to address the complaints which are being received from the customers about the poor customer service.
What are the essential elements of Lean thinking? What are the essential elements of Six Sigma analysis activities? Please be certain to highlight and compare the differences and similarities between the two concepts.
This is a long term strategic decision in which factors might change in the next 10 t0 20 yrs. Elucidate how will this influence the decision.
Why do you think that the increased demand in Tasmania has driven an increase in regional area airline capacity?
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