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1. Based on both your own experiences and what you've learned, what is YOUR definition of marketing? (Feel free to note how the text, our discussions in class, the book you're reading or research you're doing for your case study, or any other sources have influenced your definition). What distinctions, if any, would you make between marketing and marketing management?
2. Describe an organization or situation that represents what you consider EXCELLENT marketing and relate it to Kotler's "4 Pillars Model" discussed in class. Specifically, note what made it "excellent."
What is the generic strategy of Proctor & Gable (P&G) Why do you classify P&G generic strategy as such?
Describe each of the section in the Model of Competitive Dynamics in Entepreneurial Strategy: New Competitive Action, Threat Analysis,
Who do you believe should be primarily responsible for the advancement of minorities in the workplace: the individual, the government, or businesses?
What are some of the possible negative outcomes for employers and/or employees regarding alternative work arrangements? Please explain your answer.
Contrast the dynamics between dominant cultures and subcultures either in a work setting or in society. Explain why it is important to understand the impact of culture.
what might you be worried about with regard to Lowe’s’ Facebook promotional strategy?
Given the following list of processes, the standard deviation for each, and specifications for a job that may be processed on that machine, determine which machines are capable of performing the givenjobs.
Explain the four themes that different improvement methodologies share. How are they reflected in the Deming cycle, creative problem-solving process, and DMAIC?
Roger is willing to promote and sell two types of smart watches, X and Y, at his outlet. Rogers wishes to determine the selling price that maximizes revenue for these two products. Develop the revenue function for these two models, and find the reven..
The new CEO of Famous Butter Made Cookies (FBMC) directs you to create a new fixed-order quantity model.
Do a force field analysis (FFA) on the driving and restraining forces that influence your ability to do well in a specific academic course. One driving force may be “your desire to learn”. One restraining force may be “your need to devote time to oth..
Determine at least three (3) ways in which United States’ businesses can address the adverse effects of sweatshop labor practices. Provide one (1) specific example of each way that you have just determined to support your response.
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