Would you like to change your packaging strategy

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Reference no: EM131656001

Marketing Problem:

In grocery stores, you usually see that hotdogs come in the package of 10-hotdog-in-a-pack; however, the buns usually come in the package of 8-bun-in-a-pack. Therefore mathematically, you need to purchase five bags of eight-to-the-pack buns and four 10-to-the-pack hot dogs in order to match the hotdogs and the buns perfectly: 40 buns match 40 hotdogs.

If you were a marketer for hotdogs, would you like to change your packaging strategy? Please provide your reasons. Please indicate which marketing approach or approaches you will use to analyze this question (analytical, behavioral, empirical)

Reference no: EM131656001

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