Would you focus primarily on the external or internal

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Reference no: EM131756222

For this discussion, consider that you are in charge of international markets for Kraft Foods, and respond to the following:

Would you focus primarily on the external or internal or influences? Why?

What cultural influences would you consider in marketing these products?

Would your answer change if you worked for Delta Airlines? Walmart? Explain why these may be similar or different.

Reference no: EM131756222

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