Would you continue to advertise on those platforms

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Question: Imagine you're the CEO of an sport clothing brand. You find out that Instagram and TikTok, two places you routinely advertise, have recently been found to have algorithms that incentivize only platform engagement. An unintended consequence of these algorithms is that they increase the amount of misinformation and divisive, hateful content that people see on both platforms. Your company gets very high ROI when they advertise on Instagram and TikTok; however, you're concerned that the content on those platforms is not within your brand values. If you had the power to decide where and how to advertise, would you continue to advertise on those platforms? Why or why not?

Reference no: EM133316594

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