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Would you consider this brand a global brand

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Reference no: EM13913540

Choose a brand that is available internationally (Soundcloud). In looking at another country (i.e., other than the US) where the brand is available, describe the adaptations and standardized elements of the brand's marketing mix. Why were the adaptations made (were they mandatory or discretionary)? Would you consider this brand a global brand - why/why not?

Reference no: EM13913540

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