Would you agree with his response

Assignment Help Marketing Management

Reference no: EM133294103

Question: Imagine that you are the Human Resource director for an academic medical center and you are interviewing candidates for the position of Marketing Director. One interviewee was a vice president of marketing for a large consumer technology product firm. During the interview, the interviewee was asked what skills he had for the position. "I've sold products all my life and have been successful," he replied. "Marketing a television is no different than marketing a hotel, airline, or hospital." Would you agree with his response? Why or why not? Explain.

Reference no: EM133294103

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