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Would the competition tribunal allow this merger

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Question

Alter Company Ltd. and Bounder Company Ltd. manufacture the same product, each under their own brand name. Alter Company Ltd.'s product represents 20% of the domestic market, and Bounder Company Ltd.'s product represents 18% of the domestic market. Alter Company Ltd. and Bounder Company Ltd. are considering a merger, with the merged company continuing to sell the two brands as separate products.

Would the Competition Tribunal allow this merger? Why or why not? Define and explain any legal concept you use.

Reference no: EM133433095

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