Reference no: EM133119448
BUS 2275 International Business - Lethbridge College
Palliser Furniture - Revisited
Answer the following questions as indicated. Whenever possible, justify your responses with case facts and examples from the textbook or lesson notes. Use proper referencing when quoting from textbook or other course materials.
Cautions: Keep in mind that cases are time-bound - you are limited to the information available at the time of the case. You may use your textbook as a resource.
Other sources will be rejected in the marking process.
Re-read the Palliser Furniture case from the second case study assignment and answer the following questions.
Question 1: Assume that Palliser has decided to source leather goods in Mexico for sale into the Canadian market. Describe in detail the possible choices of entry mode (hint: Chapters 12 & 13) into Mexico to source furniture for Canadian markets.
Question 2: Based on your answer to Question # 1 above, which approach should Palliser take? Support your answer with a solid argument.
Question 3: Entry modes are not the only factor that a firm needs to consider in entering international markets. Assume that Palliser has decided to produce its leather goods in Mexico for sale in Canada, what additional considerations does Palliser need to address for the venture to be successful (hint: Chapter 15)
Question 4: Assuming that Palliser opens a factory to produce leather goods in Mexico, what approach to managing the plant should it take and why (hint: Chapter 16 - geocentric, polycentric and ethnocentric approaches).
Would the approach change over time, and why or why not?
Include an executive summary of your answers to the questions above
Spelling, grammar and formatting count for *10 marks*. Proper case and text citations count for another
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