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Would the agency model takeaway from their luxury car buying

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Reference no: EM133616734

Question: In 2020, Mercedes-Benz found a new sales-strategy which was a significant shift from their traditional dealership model. In this new sales-strategy, Mercedes- Benz plans to selling their vehicles directly to their customers, getting rid-off their the dealership, calling it the "agency model." However, Belinda Olivier, the managing director of Mercedes-Benz Starlight, is concerned if this is the right move. Would the agency model takeaway from their luxury car buying customer experience?

Reference no: EM133616734

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