Would its demand curve become flatter or steeper

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In 2013, Purell announced that the new chemical formula for its hand sanitizer was so effective that: "Just 1 squirt of Purell Advanced Hand Sanitizer kills as many germs as two squirts of any other national brand." If Purell succeeds in convincing consumers that its claims are correct, would its demand curve become flatter or steeper? Briefly explain.

Reference no: EM131021778

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