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Question: Supercenters like Target and Wal-Mart carry a little bit of everything. Single-line mass-merchandisers like Home Depot, Toys R Us, IKEA, and Staples carry a wide variety in a single category. Would it be possible to do both: have everything someone could want, but also have a multitude of choices for each? Is it possible to have it all, and specialize in each area too? If so, how could this be done successfully? Or, is this all too much?
In an attempt to increase sales during a lagging economy, Macy's has increased its advertising and sales promotions for its current products to stimulate sales in its current markets. Which of the following growth strategies is Macy's employing?
Research the Ford Pinto Case. Although the Johnson Controls Case was decided by the U.S. supreme Court, it continues to raise a number of ethical issues.
Do you suggest any techniques to avert politics creeping into the process of performance appraisal by subordinates? Or do you suggest the measure of dispensing with such appraisal systems?
Use at least two different methodologies to develop as accurate a forecast forthe demand as possible. Use each of those methods to project the next fourmonths demand
Case : The Power Line Poles. Students will respond to the following: Discuss the bidding procedure and Discuss and explain whether you agree or disagree with the final decision in this case
How can you establish close and harmonious relationship with the people in ABC Corporation - Give some ideas for maintaining relationships through networking
How has this firm been able to combine overall cost leadership and differentiation strategies? Creating and Sustaining Competitive Advantages
What type of consumer represents the core Amazon Go buyer? Give detail by making some marketing guesses: age, ethnicity, lifestyle, income, loyalties
Identifying the marketing implications of the events or issues described in the selected article. For the selected article, students are to prepare a write-up
Confirm your position in the group to determine if you are the leader.
Imagine that you are about to launch a social networking site that will compete with Facebook. You must provide your boss with a marketing strategy. Determine the approach you will use going to measure success. Provide a rationale for response
Provide at least six business areas that business intelligence could be employed to create competitive advantages over their competitions in the market place.
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