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Question: Your SWOT analysis on Chuck E. Cheese was very interesting. Many believe the company is a failing business model with limited upside and is running on borrowed time; however, there was a time when it was a giant in the entertainment industry. I agree with your opportunities and believe they can go further by doing pop-up events. By creating events that are limited in time and attendance, they can create demand and use their strength of reputation to boost these events' reach. Would incorporating something like this be an opportunity for Chuck E. Cheese? Do you also think their recent string of bad online reviews is turning their strength into a weakness?
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