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Problem: The concept of product positioning has two meanings in marketing. The first is the placement of the product within a category. Yogurt manufacturers have always faced a dilemma, is yogurt a dessert, a breakfast product, a weight loss alternative? Each of these categories would have different competitors and market sizes. With this in mind, where would you position AI? Explain your position.
Which of the channels being used do you believe are most profitable, given their relative costs? Which of the channels being used do you believe
How should backup media be secured? What about off-site storage of backups? several incidents lately in which backup media containing personal customer info
Define what is meant by brand extension, cobranding and brand licensing. Provide examples of each.
MKT 402 Strayer University. Propose a plan that provides specific ways for the selected retailer to improve in the four aspects of price perception.
Identify three common copyright issues and how businesses can avoid these problems.
Identity three types of pricing strategies, Why do different organizations have different pricing strategies for the same good or service
How can it be that the products are cheaper from the supplier in Mexico if they are buying from the same Japanese vendor? You wonder if there are side deals, tariff differences or parallel import issues that you have found to be common in dealing ..
Write a 2-3 page paper. (Note: The Venn diagram should be located on a second or third page and can be any size as long as the instructor can see all the elements of the diagram clearly.)
Identify what actions you plan to do belong to exploratory research and what actions belong to descriptive researches.
What are the differences between leadership and management? Why do you think Kotter described leadership and management as complementary systems of action?
Describe the demographics, behavioral, psychological, and preferences of the "Sneakerhead" target audience.
How are brands using social media to connect with and retain customers? Have you ever discovered a brand on social media before traditional media?
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