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Would companys r and d employees learn to appreciate

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1. A more speci?c theme involved the company's R&D capabilities. Coloplast had a long, solid track record of internal innovations. However, recent attempts to bring external innovation inside had prompted a mindset change, although this change was only grudgingly made in some cases. Would the new setup allow the company to tap into and utilize the value- creating ideas of its employees and those of other parties beyond its boundaries? Would the company's R&D employees learn to appreciate the possibility that ideas from external environments could enrich and inspire internal research, thereby avoiding the "not invented here" syndrome?

Reference no: EM13870854

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