Would be suitable for the product to segment the market

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Assignment:

Assume the board of directors of Fair N Care is planning to launch a new fairness cream for men in the Sri Lankan market. They have appointed you to research the new opportunities opened for the new fairness cream in the Sri Lankan market. The executive board has requested a detailed presentation from you, including the following areas related to the Sri Lankan market;

Explain how Fair N Care should segment, target, and position the new product in the minds of customers by following the below;

a. Identify the segmentation variables that would be suitable for the product to segment the market (The variables should consist of geographic, demographic, behavioral, and psychological)

Reference no: EM133230725

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