Reference no: EM133272709

Macro Group Australia (formerly Macro Meats) was established in 1987 and now controls the world's largest retail distribution of Australian kangaroo and wild game meat. It is the exclusive supplier to Australia's major supermarket chains and is a major exporter of premium kangaroo meat.

Macro Group Australia has grown to own a collection of companies that includes various premium kangaroo meat brands for retail, food service and export, a luxury leather goods company, a state of the art Adelaide based food and environmental testing laboratory, production facilities, as well as retail pet food and pet treat brands. This company approach ensures nothing is wasted and supports the company's beliefs in this abundant natural resource and creating a more sustainable way to eat and live.

The company works closely with governments to develop quality control and responsible harvesting procedures, support chefs and educate consumers. Macro Group aims to showcase kangaroo meat and by-products as a premium product for health conscious and flavour- loving consumers.

Now we want to choose China be our target market

1. SWOT analysis

2. Industry analysis

3. Sector analysis