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World chess tournament

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Reference no: EM133020342

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A sports goods manufacturer XYZ Ltd. conducts a prestigious chess tournament every year know as World Chess Tournament for the past 70 years. It is the first international chess tournament and is the most popular among chess players. Other competitors that wants to compete with the World Chess Tournament have to put a lot of time and money to gain similar popularity.

Which of the following can be one of the advantages that XYZ Ltd. has compared to its competitors that makes World Chess Tournament hard to imitate?

Reference no: EM133020342

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