Workshops brand or new-product development strategy

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Reference no: EM13960946

1. What are the main elements of the Maine Media Workshops brand equity? Analyze the workshop’s brand equity using the Young & Rubicam “dimensions of brand personality.”

2. Would you consider the Main Media College an extension of the Maine Media Workshops brand or a new-product development strategy—or both? Explain.

3. How can the Maine Media Workshops benefits from consumers’ brand recognition, preference, and insistence with companies such as Canon. Can Canon benefit from the association with the Workshops?

Reference no: EM13960946

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