Working more to create products that are built to love

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Reference no: EM131485967

Companies are working more to create products that are “built to love.” These products, like the iPad, create excitement and loyalty from the time they are introduced. Marketing research shows that in addition to looking for an amazing product, customers look for salespeople who they feel are their friends. The key to repeat business is the likability factor.

If you were in sales, what would you do to increase your likability factor?

Reference no: EM131485967

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