Working in the marketing department for large firm

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Reference no: EM132137171

Assume you have just started working in the marketing department for a large firm that sells major consumer products such as toothpaste or sodas or athletic shoes. You are in a meeting with some of the other workers in other departments - accounting, human resources, finance, and manufacturing. These people are saying that the company should get rid of the marketing to save millions of dollars.

What would you say to persuade them that the marketing department is vital to the wellbeing of all the departments and of the company as a whole?

Reference no: EM132137171

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