Reference no: EM132180866
1. Polaroid and Kodak were two firms in the film-based imaging industry that used similar strategies. They would likely have been considered __________ in each other’s strategic groups until Polaroid declared bankruptcy, and Kodak began developing digital technology. advantageous rivals primary firms rival firms core firms defender firms
advantageous rivals
primary firms
rival firms
core firms
defender firms
2. Companies that are following a __________ strategy are most likely to try to fine tune the way in which they sell the same goods or services to existing customers. pioneering growth portfolio retrenchment/recovery stability
pioneering
growth
portfolio
retrenchment/recovery
stability
3. Research on diversification in portfolio management generally indicates that the best approach is ________. unrelated diversification related diversification repositioning related differentiation no diversification
unrelated diversification
related diversification
repositioning
related differentiation
no diversification
4. Liz Elting is the CEO of Transperfect Translations, a language translation service for businesses. She started the company in her dorm room in 1992. The company now includes 21 offices on three continents and employs 160 full-time employees and 4,000 certified language specialists worldwide with $35 million in revenue. Liz Elting used the firm-level strategy of _________.
entrepreneurship
prospector
adaptive strategy
related strategy
growth
5. Which of the following is a component of a creative work environment that encourages employee creativity?
challenging work
organizational encouragement
freedom
lack of organizational impediments
all of these
6. Which of the following is a component of a creative work environment that encourages employee creativity?
challenging work
organizational encouragement
freedom
lack of organizational impediments
all of these
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