Work best for maximizing value creation and value capture

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A well managed platform can create excess value in 4 ways: excess to value creation, access to the market, access to tools, and curation. Monetization is about capturing a portion of the excess value created. Imagine that you are in charge of further monetization techniques of Youtube, which strategies would work best for maximizing value creation and value capture for your platform. Explain your answer, and how you might go about executing the strategy.

Reference no: EM132387635

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