Word of mouth recommendation

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The Marketing team at Subway (a fast food chain) want to know more about Word of Mouth Recommendation. Is Negative Word of Mouth (NWOM) more common than Positive Word Mouth?

a) Explain your answer, using your own examples.

b) Explain 4 triggers (internal or external) as to why someone would provide a word of mouth recommendation. Provide examples in relation to the Subway fast food chain.

Reference no: EM132997595

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