Word-of-mouth book sales

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Word-of-Mouth Book Sales. Consider a publisher who earns a profit of $2 per book sold. An advertisement that costs $380,000 would sell 80,000 books directly.

To make the advertisement worthwhile, how many of the original buyers must each persuade just one other person to buy the book? _____

(Enter your response as an integer.)

Reference no: EM131396114

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