Reference no: EM132136914

Scenario: Walter Joss is one of the best employees in your department, a smart and hard worker with a keen mind for business. His upbeat attitude has helped the entire department get through some rough times recently. On a personal level, his wise counsel helped you grow into a leadership role when you were promoted to marketing manager several years ago.

You generally welcome Walter's input on the department's operations, and you have implemented several of his ideas to improve the company's marketing efforts. However, the proposal he emailed you yesterday was not his best work. He proposed that the company dump the advertising agency it has used for a decade and replace it with some new agency you've never heard of. The only reasons he offered were that the agency "had become unresponsive" and that a "smaller agency could meet our needs better." He failed to address any of the other criteria that are used to select advertising agencies, such as costs, creative skills, technical abilities, geographic reach, research capabilities, and media experience.

This is the first you've heard any criticism of the advertising agency, and in fact, their work has helped your company increase sales every year.

Your task: Develop a well written, thorough, and tactful email for the purpose of rejecting Joss's proposal. (In a real-life setting, you may want to discuss this with Walter in person, rather than through an email, but for the purposes of this assignment plan to use email.)

Word count is up to your discretion based on the content and context as outlined in this assignment.