Within the category of lawn care and landscaping

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1. Within the category of “lawn care and landscaping,” identify several needs for (a) the Depression Generation and (b) Generation X.

2. Within the category of “home improvement,” identify several needs for (a) the Pre-Depression Generation and (b) the Younger Baby Boomers.

3. Match the needs in questions 1 and 2 with products and services that will provide unique solutions for the two age cohorts.

4. Design a “problem-solution” adver- tisement that will communicate directly with one of the cohorts.

Reference no: EM132159322

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