With social media proving to be a cost-effective way

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1. With social media proving to be a cost-effective way to attract park visitors, should SeaWorld abandon its other promotional efforts and focus everything on social media? Why or why not?

2. What steps can SeaWorld take to maintain a relation-ship with coaster enthusiasts, now that the excitement surrounding the new ride has faded?

3. Do coaster fans such as members of American Coaster Enthusiasts constitute a brand community as described in the chapter? Why or why not?

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Reference no: EM131119725

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