With marketers increasingly adopting more

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With marketers increasingly adopting more and more refined market segmentation schemes-fueled by the Internet and other customization efforts-some critics claim that mass marketing is dead. Others counter that there will always be room for large brands that employ marketing programs targeting the mass market.

Take a Position: Mass marketing is dead versus Mass marketing is still a viable way to build a profitable brand.

Reference no: EM13223643

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With marketers increasingly adopting more : With marketers increasingly adopting more and more refined market segmentation schemes-fueled by the Internet and other customization efforts-some critics claim that mass marketing is dead.

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