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The purpose of this discussion is to examine the role of a pro forma in business office operations.
Follow the three-step plan
You have worked for Dr. Jones for three years. The practice is doing well but has not generated increased profits in the last two years, so he decides to invite another doctor to join the practice. Dr. Jones asks you to create a pro forma for the next year with two physicians and tells you to "make it look good." In addition to adding the new physician, he also encourages you to add other services that would increase patient volume and revenue.
1. Identify the information needed to set up the pro forma for the two physicians and Explain why this information is important.
2. List additional services you would add to the practice to increase its current revenue.
3. With adding the extra physician and additional services, what would be a great way to advertise in order to increase patient volume and revenue?
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