Winnebagel corp presently sells 32000 motor homes per year

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Reference no: EM13477302

Winnebagel Corp. currently sells 32,000 motor homes per year at $70,000 each, and 13,000 luxury motor coaches per year at $107,000 each. The company wants to introduce a new portable camper to fill out its product line; it hopes to sell 27,000 of these campers per year at $15,000 each. An independent consultant has determined that if Winnebagel introduces the new campers, it should boost the sales of its existing motor homes by 2,300 units per year, and reduce the sales of its motor coaches by 1,000 units per year. What is the amount to use as the annual sales figure when evaluating this project?

Reference no: EM13477302

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