Reference no: EM133048697

Wimpy - Enjoy Every Moment

The Brand Wimpy was introduced to South Africa by English tea & coffee giant J. Lyons & Company. The founder of Wimpy was American Eddie Gold who opened the world's first Wimpy Bar in Chicago in the 20's. In 1977, Bakers bought 50%share in the business and by 1980 Wimpy was wholly owned by Bakers Limited. In July 1987, Wimpy and its subsidiaries were sold to Juicy Lucy SA Ltd and in 1988 Juicy Lucy SA Ltd changed its name to Pleasure Foods (Pty) Ltd. In March2003, Famous Brands, Wimpy's current holding company, acquired the Pleasure Foods (Pty) Ltd. In 2007 Famous Brands acquired 75% interest in "Wimpy UK" (171 stores). Concept Wimpy was first established in South Africa in 1967 - the firstrestaurant opening in Durban. Today we are recognised as leaders in the Casual Dining sector of the quick service restaurant industry having won numerous FASA and other media awards throughout the years. Today we boast over 500franchised restaurants, throughout Southern Africa, and a further 30 stores in Namibia, Botswana, Zambia and Mauritius with plans for continued future ventures into other African countries. Beyond Southern Africa, Wimpy has representation inthe UK, having launched in London in 1954. We currently have 113 sites operating across the United Kingdom, in service areas, sports centres, Football Stadia and other Leisure venues Support A full bouquet of training and on-going operationalsupport is provided by the Franchisor. When you become a Wimpy franchisee you have the assurance that you won't just be left in the dark. We will hold your hand every step of the way until you are ready to take the first steps on your own. Assoon as your business is up and running we will provide business training in accounting controls, help organise stock control, and assist you in improving your business in every way possible. Are You Our Next Franchisee? As a franchisee,you will be fully responsible for your own store from a financial point of view, and also in terms of human relations and manpower. Although you can rely on the strong Wimpy brand image to attract customers, success will eventually depend onyour hard work and commitment. So if you believe you have the entrepreneurial skills to run your own Wimpy, and become part of a winning formula, then contact us for franchise opportunities.It is to be noted that only applications proposing owner-operated franchises will be considered. (Source: (https://www.safranchisebrands.co.za/wimpy/dateaccessed 27th June 2021)

Question 1:

Analyze critically the environment Wimpy is operating in using relevant models / frameworks.