Willingness to purchase product again

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Reference no: EM13814080

Kotler and Keller's Marketing Insight "When Less Is More" details Royal Phillips Electronics discovery that their products were difficult to use (p. 339). Discuss the last product or service you purchased that did not perform or deliver as expected, the result of your frustration, and your willingness to purchase this product again.

Reference no: EM13814080

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